The certificate serves as a foundation for advanced studies in marketing, business and strategy and the development of marketing savvy business and marketing professionals. 

This certificate is for students interested in developing the skills and knowledge to contribute to the development of evidence based marketing strategies and the growing prevalence of CRM technology in the workplace.

• Working professionals and other non-degree students without a bachelor’s degree (just starting UG studies at SJC).
• Students enrolled in the undergraduate business administration program at SJC (BSBA Degree).
• Students who already possess an undergraduate degree in any major, from any institution (Any bachelor’s degree).

Certificate Program Outcomes:

1. Acquire knowledge and competencies within the marketing domain.
2. Demonstrate critical writing, thinking, calculating, and communication proficiencies.
3. Understand the foundation of ethical and professional standards including those specific to the field of marketing research.
4. Obtain the basic training needed to advise and lead on marketing and customer relationship management (CRM) strategies
5. Obtain credential that will lead to employment or advancement in marketing or similar field.
6. Develop the foundation needed for a lifetime of self development as a marketing savvy professional.