MK 201 - Introduction to Marketing

• Assignments: Varied throughout the term
• Interactivity: Discussion Boards
• Final Assessment: Final Project

• Describe an understanding of, the marketing concept.
• Analyze and assess organizations and the associated products products and services.
• Develop awareness and a practical knowledge of the marketing mix, especially as evidenced within your own company or organization, and as utilized by your company’s/organization’s senior management.
• Describe terminology, objectives, and issues that concern and impact marketing in the 21st century.
• Gain a working familiarity with the terminology, objectives, and issues that concern and impact marketing in the twenty-first century.
• Assess your decision-making abilities while creating marketing plans.
• Apply strategic thinking relative to marketing decisions.
• Describe essential principles of consumer behavior in relation to marketing.
• Perform a competitive analysis.
• Assess your own company’s ability to effectively market itself.