Nov 27, 2024  
2018 - 2019 Undergraduate Catalog 
    
  Catalog Home
  Academic Calendar
  General Information
  Admissions
  Tuition and Fees
  Financial Aid
  Academic Information
  Core Curriculum
  College Policies & Procedures
  Departments and Programs
  Programs
  Courses
  Academic Resources
  College Home Website
  Contact Information
  Consumer Grievance Policy
  Online Programs
  My Portfolio
HELP
2018 - 2019 Undergraduate Catalog [Archived Catalog]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

BA 325 - Brand Management

Credits: (4 credits)

Explores branding and brand management through lectures and a practical, hands-on approach. You will understand what at the consumer level will improve managerial decision-making with respect to brands ad what they represent.  The aim is to make these concepts relevant for any type of organization (public, private, sports-related, etc.)

Prerequisite/Corequisite
MK 201 - Intro to Marketing (required)

 


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)