SA 301 - Principles of Sales (Salesmanship)

Interactivity: Discussion Board

Final Assessment: Final Exam

Course Learning Objectives
Upon completion of this course, you should be able to do the following:

• Recognize the parallelism of professional-selling skills to persuasion/influencing-skills that are needed by business professionals, including those who are in nonsales positions.
• Describe the importance of professional development as a critical factor that contributes to a sales rep’s success, including key areas in which a sales representative would want to gain expertise.
• Apply key communication tools and learning to your day-to-day business environment to facilitate your ability to be seen by others as a persuasive and influential individual.

  Additionally, you will gain an understanding of the following:

• The Selling Cycle – The Buying Cycle
• FAB – Features, Advantages, Benefits
• Selling/Persuading/Communication Techniques
• Effective Professional Presentation Techniques
• Sales, as part of the marketing concept
• Interactions with People – Managing YOUR interpersonal relationships
• Dressing for success.