Jun 13, 2024  
2012-2013 Saint Joseph’s College Online 
2012-2013 Saint Joseph’s College Online [Archived Catalog]

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MK 401 - Marketing Management

In this course we will cover important marketing principles and then we will go on to apply those principles in developing a marketing plan for a product/service defined early in the course. The marketing plan calls for your analysis of consumers, competitors and the external environment.

Prerequisites & Notes
MK 201

Credits: 3

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