Nov 22, 2024  
2012-2013 Saint Joseph’s College Online 
    
  Catalog Home
  Request Information
  Admissions
  Graduate Programs
  Graduate Policies
  Graduate Courses
  Undergraduate Programs
  Undergraduate Policies
  Undergraduate Courses
  Summer Programs
  Summer Session 2013 Courses
  Summer Tuition and Fees
  Summer Non-Credit Courses
  Summer Syllabi 2013
  Student Resources
  ANGEL Login
  MyWebServices
  Policies and Procedures
  Tuition and Fees
  Graduation
  Textbook and Materials
  College Information
  Division Information
  Distance Learning
  Contact Information
  Administration - GPS
  Faculty - GPS
  Staff - GPS
  Board of Trustees
  My Portfolio
HELP
2012-2013 Saint Joseph’s College Online [Archived Catalog]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MK 301 - Advertising

This course examines the role of advertising in the creation of brand value, using the communication platform to integrate and add value to brands, through clearer understanding and alignment of the target market, message, media and other components of the promotional mix.

Prerequisites & Notes
MK 201

Assignment Overview
Assignments: 8 Week Course 

Interactivity: Discussion Board

Final Assessment: Final Project Paper

Course Learning Objectives
Upon completion of this course, you should be able to do the following:

  • Value the role of Advertising as part of the marketing mix. 
  • Assess the importance of target markets and segmentation in the development of advertising. 
  • Recognize the role of message in the communications mix. 
  • Evaluate the role of media in the advertising and communications mix. 
  • Integrate Advertising into other elements of the communications mix.


Credits: 3


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)