Jul 01, 2025  
2025-2026 SJC Online Catalog 
    
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2025-2026 SJC Online Catalog
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MB 535 - The Pursuit of Entrepreneurship in America

This course explores the dynamic landscape of entrepreneurship in America, focusing on the creation, development, and sustainability of new ventures. Students examine the foundational principles of entrepreneurship, including opportunity recognition, market analysis, business planning, and financing. The course highlights the unique challenges and rewards of starting and managing businesses in today’s competitive and ever-changing environment, with an emphasis on innovation and the impact of technology on entrepreneurship.

Prerequisites & Notes
MB 500 and MB 510

Assignment Overview
  • Assignments: Varied throughout the term
  • Interactivity: Discussion Boards


Course Learning Objectives
Upon completion of this course, you should be able to do the following:

  • Analyze key factors influencing entrepreneurial success in the American economy.
  • Identify and evaluate business opportunities through market analysis and strategic planning.
  • Develop comprehensive business plans that include financial projections, marketing strategies, and operational models.
  • Assess the role of innovation and technology in entrepreneurship.
  • Understand the risks and rewards associated with starting and growing a new business.
  • Apply entrepreneurial thinking to real-world business challenges.


Credits: 3


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