Aug 17, 2025  
2025-2026 SJC Online Catalog 
    
2025-2026 SJC Online Catalog
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MB 545 - Data Visualization


Data Visualization teaches students how to effectively present complex data in a visually engaging and understandable manner. The course covers key principles and tools for designing and implementing visual representations of data, including charts, graphs, dashboards, and interactive displays. Students learn to interpret data, identify trends, and communicate insights through visuals that enhance decision-making in business contexts.

By the end of the course, students apply their skills using industry-standard visualization software to create reports and dashboards that tell a compelling story with data. Emphasis is placed on understanding the audience, ensuring data accuracy, and selecting the right type of visualization to match the business objective.

Prerequisites & Notes
MB 500 and MB 510

Assignment Overview

  • Assignments: Varied throughout the term
  • Interactivity: Discussion Boards


Course Learning Objectives
 Upon completion of this course, you should be able to do the following:

  • Interpret and analyze complex data sets to identify key trends and insights relevant to business decision-making.
  • Design and create effective visualizations that communicate data-driven insights clearly and concisely to various stakeholders.
  • Utilize data visualization tools and software (such as Tableau, Power BI, or similar platforms) to develop interactive dashboards and reports.
  • Select appropriate data visualization techniques based on the nature of the data, audience, and objectives of the analysis.
  • Critically evaluate visualizations for accuracy and effectiveness, ensuring that the visuals support valid and ethical conclusions.
  • Present data insights through visual storytelling, combining narrative with visual elements to influence business decisions.


Credits: 3



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