Jul 03, 2025  
2025-2026 SJC Online Catalog 
    
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2025-2026 SJC Online Catalog
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MK 500 - Strategic Marketing

This course explores comprehensive marketing strategies in modern businesses. Topics include aligning marketing with business objectives, conducting competitive and customer analyses, and enhancing effective positioning in the market. Other topics include understanding customer behavior and market mix, and designing effective marketing campaigns. Digital marketing tools and marketing technologies such as artificial intelligence will also be addressed.

Assignment Overview
  • Assignments: Varied throughout the term
  • Interactivity: Discussion Boards


Course Learning Objectives
Upon completion of this course, you should be able to do the following: 

  • Identify and analyze target markets, analyze customer needs and behaviors, and market segments  and market data to optimize marketing efforts.
  • Create marketing or branding campaigns that align with organizational mission, branding and stakeholders.
  • Assess competitor strategies, strengths, weaknesses, and identify opportunities for differentiation.
  • Develop a strong brand identity and positioning.
  • Comprehend product life cycles and strategies.
  • Developing integrated marketing communication strategies across various channels including digital, social media, advertising, and public relations.
  • Formulate comprehensive marketing strategies.
  • Evaluate current technologies such as artificial intelligence to assist in developing marketing materials.


Credits: 3


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