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Feb 09, 2023
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BA 325 - Brand Management Credits: (4 credits)
Explores branding and brand management through lectures and a practical, hands-on approach. You will understand what at the consumer level will improve managerial decision-making with respect to brands ad what they represent. The aim is to make these concepts relevant for any type of organization (public, private, sports-related, etc.)
Prerequisite/Corequisite MK 201 - Intro to Marketing (required)
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