Dec 26, 2024  
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2021-2022 Undergraduate Catalog [Archived Catalog]

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MK 201 - Introduction to Marketing

Credits: (4 credits)

Emphasizes basic decision-making tools and analytic processes by the marketing manager including: product policy and new product development, distribution and channel systems, personal selling and mass selling techniques, pricing, promotion, and marketing program implementation.

Learning Outcomes
Upon completion of this course, the student will be able to do the following:

  1. Describe the seven (or more) ‘P’s’ of marketing;
  2. Evaluate new and traditional methods of marketing;
  3. Apply basic marketing concepts to current business situations;
  4. Compare approaches to marketing as they apply to market segmentation;
  5. Take part in group presentations related to marketing specific products or services;
  6. Use an integrated approach to developing consistent brand identities;
  7. Compare and contrast marketing research methodologies;
  8. Evaluate marketing on the international or global levels;
  9. Apply legal, moral, and ethical dimensions of marketing;
  10. Analyze marketing decisions.



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