BA 315 - E-Commerce

1. Compare and contrast the relative benefits of the different approaches to eCommerce;
2. Dissect a digital marketing analytics report;
3. Examine the importance of search engine optimization (SEO) and search engine marketing (SEM);
4. Apply legal, moral, and ethical dimensions of eCommerce;
5. Determine the effectiveness of e-mail marketing as it relates to eCommerce;
6. Design a website intended for eCommerce as it relates to a small business;
7. Take part in group presentations related to analyzing and designing websites and digital marketing campaigns;
8. Examine “off-the-shelf” tools and platforms that support eCommerce;
9. Evaluate the benefits of various social media to digital marketing campaigns;
10. Examine online advertising techniques and approaches;
11. Evaluate the effectiveness of online business models;