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Nov 23, 2024
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MG 415 - Creativity and Innovation
Organizations today face unprecedented changes amid evolving technology in a global environment. Increasingly, only those capable of innovation can survive. Creativity that generates ideas to solve problems and turns them into action is a critical strategic capability for issues ranging from inventing breakthrough products and services to organization transformation and vision. But what does it really mean to be creative? What skills do individuals and teams need? How does an organization foster rather than hinder innovation? What are the larger forces that exert effects? This course provides students with both a conceptual and applied understanding of creativity and innovation. The focus is on how to transform concepts into action, both individually and as leaders and members of groups and organizations.
Course Learning Objectives
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Describe the difference between routine work and creative work.
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Outline the range of influences on creative action in organizations - from individual cognition to global competition.
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Develop a personal practice to nurture and sustain your own creativity and to support others on your team.
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Initiate and undertake a creative process that applies creative thinking to an organizational situation or problem.
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Explain effects of approaches to problem solving, team processes, and organizational design and culture on innovation in organizations.
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Analyze team processes and organizational practices that lead to effective innovation.
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Synthesize your understanding of the creative process to recommend approaches to the power and politics of innovation.
Credits: 3 credits
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