SA 304 - Sales Management

• Assignments:  5 Units
• Interactivity: Discussion Boards
• Final Assessment: Final Paper

• Comprehend and accurately describe the roles of sales management and sales managers.
• Understand the importance of culture to selling.
• Recognize key leadership traits necessary for strong sales management performance.
• Outline a sales process and articulate its role in selling.
• Develop a plan for recruiting a sales team.
• Accurately portray the role of a professional sales manager on a high-performance sales team.
• Create and use accurate metrics for evaluating sales performance.
• Select appropriate methods for corrective action for an under performing sales organization.
• Describe the impact of automation on the selling process.
• Articulate the impact of mobile technology on the selling organization.

 

Credits: 3