Nov 23, 2024  
2018-2019 Saint Joseph’s College Online Catalog 
    
  Catalog Home
  College Home Website
  Admissions
  General Information
  Graduate Programs
  Graduate Policies
  Graduate Courses
  Undergraduate Programs
  Undergraduate Policies
  Undergraduate Courses
  Continuing Education Courses
  Summer Programs
  Summer Tuition and Fees
  Policies and Procedures
  Consumer Grievance Policy
  Student Resources
  Textbook and Materials
  Graduation
  Brightspace Login
  Distance Learning
  Contact Information
  On-Campus Programs at a Glance
  Tuition and Fees
  My Portfolio
HELP
2018-2019 Saint Joseph’s College Online Catalog [Archived Catalog]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MK 307 - Customer Relations Management

This course introduces students to the increasing role of service in providing superior value to customers. It explores the critical importance of Customer Relationship Management (CRM) through customer development, customer retention, social CRM, and technology. Specific areas of investigation will include customer value, customer loyalty, CRM technology, and the future of CRM. 

Prerequisites & Notes
MK 201

Assignment Overview
  • Assignments: 15 Weeks, 5 Units
  • Interactivity: Discussion Board
  • Final Assessment: PowerPoint Presentation


Course Learning Objectives
Upon completion of this course, you should be able to do the following:

  • Define Customer Relationship Management (CRM).
  • Identify the history and development of CRM.
  • Examine the increasing roles of how technology is contributing to providing higher levels of customer satisfaction.
  • Evaluate the impact of CRM on sales and marketing strategies in the development of customer value, retention, and loyalty.
  • Identify the growing role of CRM and its future.


Credits: 3


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)