Nov 05, 2024  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog
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BA 325 - Brand Management


Credits: 4

Explores branding and brand management through lectures and a practical, hands-on approach. You will understand what at the consumer level will improve managerial decision-making with respect to brands ad what they represent.  The aim is to make these concepts relevant for any type of organization (public, private, sports-related, etc.)

Prerequisite/Corequisite
MK 201



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