Nov 23, 2024  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog
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AT 230 - Graphic Design and Communication

Credits: 3

Graphic design is concerned with the problem of visual communication.  The goal of this course is to give students the tools they need to effectively engage in the design process.  This course takes a hands-on approach to learning, increasing student’s understanding of design principles, terminology, process, and technology through in-class exercises and independent projects.  Students will focus primarily on learning the computer programs that are most commonly used in today’s design field.

Learning Outcomes
Upon completion of this course, you should be able to do the following:

  • Use design process to solve creative problems.
  • Demonstrate personal improvement through the iterative design process. 
  • Apply the elements (line shape, size, etc.) and principles (balance, repetition, unity, etc.) of design to create visually compelling compositions.
  • Identify contemporary trends and theoretical concerns in the design field.
  • Apply basic photo manipulation using Adobe Photoshop.
  • Demonstrate an understanding of branding by developing graphic collateral: logo, packaging, advertisement, flyers, and etc.



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