Jun 03, 2024  
2023-2024 Undergraduate Catalog 
    
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2023-2024 Undergraduate Catalog
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BA 315 - E-Commerce

Credits: 4

This course explores how the Internet revolutionized the buying and selling of goods and services in the marketplace.  Topics include:  Internet business models, electronic commerce infrastructure, identification of target markets, search engine optimization, and Internet promotion methods.  The course covers how a business can market its products using the Internet.  Students gain hands-on experience in creating a business and website.

Prerequisite/Corequisite
MK 201

Learning Outcomes
Upon completion of this course, the student will be able to do the following:

  • Compare and contrast the relative benefits of the different approaches to eCommerce.
  • Dissect a digital marketing analytics report.
  • Examine the importance of search engine optimization (SEO) and search engine marketing (SEM).
  • Apply legal, moral, and ethical dimensions of eCommerce.
  • Determine the effectiveness of e-mail marketing as it relates to eCommerce.
  • Design a website intended for eCommerce as it relates to a small business.
  • Take part in group presentations related to analyzing and designing websites and digital marketing campaigns.
  • Examine “off-the-shelf” tools and platforms that support eCommerce.
  • Evaluate the benefits of various social media to digital marketing campaigns.
  • Examine online advertising techniques and approaches.
  • Evaluate the effectiveness of online business models.



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