Dec 02, 2023  
2022-2023 Undergraduate Catalog 
2022-2023 Undergraduate Catalog [Archived Catalog]

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BA 315 - E-Commerce

Credits: 4 credits

This course explores how the Internet revolutionized the buying and selling of goods and services in the marketplace.  Topics include:  Internet business models, electronic commerce infrastructure, identification of target markets, search engine optimization, and Internet promotion methods.  The course covers how a business can market its products using the Internet.  Students gain hands-on experience in creating a business and website.

MK 201  

Learning Outcomes
Upon completion of this course, the student will be able to do the following:

  1. Compare and contrast the relative benefits of the different approaches to eCommerce;
  2. Dissect a digital marketing analytics report;
  3. Examine the importance of search engine optimization (SEO) and search engine marketing (SEM);
  4. Apply legal, moral, and ethical dimensions of eCommerce;
  5. Determine the effectiveness of e-mail marketing as it relates to eCommerce;
  6. Design a website intended for eCommerce as it relates to a small business;
  7. Take part in group presentations related to analyzing and designing websites and digital marketing campaigns;
  8. Examine “off-the-shelf” tools and platforms that support eCommerce;
  9. Evaluate the benefits of various social media to digital marketing campaigns;
  10. Examine online advertising techniques and approaches;
  11. Evaluate the effectiveness of online business models;

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