Apr 23, 2024  
2022-2023 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Academic Calendar
  General Information
  Admissions
  Financial Aid
  Academic Information
  College Policies & Procedures
  Core Curriculum
  Departments and Programs
  Programs
  Courses
  Academic Resources
  College Home Website
  Contact Information
  Consumer Grievance Policy
  Online Programs
  My Portfolio
HELP
2022-2023 Undergraduate Catalog [Archived Catalog]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MK 201 - Introduction to Marketing

Credits: (4 credits)

Emphasizes basic decision-making tools and analytic processes by the marketing manager including: product policy and new product development, distribution and channel systems, personal selling and mass selling techniques, pricing, promotion, and marketing program implementation.

Learning Outcomes
Upon completion of this course, the student will be able to do the following:

  1. Describe the seven (or more) ‘P’s’ of marketing;
  2. Evaluate new and traditional methods of marketing;
  3. Apply basic marketing concepts to current business situations;
  4. Compare approaches to marketing as they apply to market segmentation;
  5. Take part in group presentations related to marketing specific products or services;
  6. Use an integrated approach to developing consistent brand identities;
  7. Compare and contrast marketing research methodologies;
  8. Evaluate marketing on the international or global levels;
  9. Apply legal, moral, and ethical dimensions of marketing;
  10. Analyze marketing decisions.



Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)