Mar 28, 2024  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog [Archived Catalog]

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IN 310 - Global Marketing


Credits: (4 credits)

Course is designed to familiarize students with the international marketing process. The course exposes the student to the different sociocultural, economic, and geopolitical environments in which global marketing strategies and programs are formulated and implemented; helps develop relevant management skills for planning and expanding activities in global markets; and gives students the possibility of an in-depth analysis of one particular country focusing on the cultural implications of exporting a product to that country.

Prerequisite/Corequisite
Prerequisite: MK 201.



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