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2017-2018 Saint Joseph’s College Online [Archived Catalog]

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SE 500 - Sport Facility & Event Management

In addition to the scholastic, collegiate, and professional sport setting, sport administrators are employed in health and fitness facilities, sports clubs, the allied health professions, and non-profit and public recreation organizations. This course investigates six crucial units of study integral to successful sport facility and event management. They are human resource management and public relations, sport marketing and sport entrepreneurism, comprehending financial tools and planning instruments, legal and risk management strategies, facility planning and development, and implementing the event.

Prerequisites & Notes
MB515, HR500, MK500

Assignment Overview
This is an online independent study, weekly structured, 10 week course.  You will acquire the skills outlined in the course objectives through the following activities: 

  • Readings from textbooks, journal articles, and or websites
  • Written assignments consisting of short and long essays for critical thinking and analysis
  • Reflective journal-keeping
  • Case studies


Course Learning Objectives
  • Examine, distinguish among, and utilize several types of financial and planning tools and processes. 
  • Appraise and maximize facility development efforts including facility planning, site and design, and construction. 
  • Demonstrate the nuances of sport marketing (i.e., ticket sales, branding, and promotion) and sport entrepreneurism (e.g., by the creation of sport-related business plan)
  • Examine key legal and risk management strategies and responsibilities of facility and event managers.
  • Analyze management and human resource theories as they apply to sport facilities, events, and customer relations.


Credits: 3 Credits


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