Aug 08, 2022  
2017-2018 Saint Joseph’s College Online 
    
2017-2018 Saint Joseph’s College Online [Archived Catalog]

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MK 305 - Consumer Behavior


In this course we will study the various factors influencing consumer behavior as a means of predicting response to a product or service and as a critical step in developing a successful marketing plan, in so doing we will assess purchases we made in the past, purchases we are considering today and the factors that drive the consumer’s decisions.

Credits: 3



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