Nov 24, 2024  
2013-2014 Saint Joseph’s College Online 
    
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2013-2014 Saint Joseph’s College Online [Archived Catalog]

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IN 310 - International Marketing

Course is designed to familiarize students with the international marketing process. The course exposes the student to the different sociocultural, economic, and geopolitical environments in which global marketing strategies and programs are formulated and implemented; helps develop relevant management skills for planning and expanding activities in global markets; and gives students the possibility of an in-depth analysis of one particular country focusing on the cultural implications of exporting a product to that country.


Prerequisites & Notes
MK 201

Credits: 3


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