Nov 24, 2024  
2013-2014 Saint Joseph’s College Online 
    
  Catalog Home
  Request Information
  Admissions
  Graduate Programs
  Graduate Policies
  Graduate Courses
  Undergraduate Programs
  Undergraduate Policies
  Undergraduate Courses
  Summer Programs
  Summer Non-Credit Courses 2014
  Summer Tuition and Fees
  Student Resources
  ANGEL Login
  MyWebServices
  Policies and Procedures
  Tuition and Fees
  Graduation
  Textbook and Materials
  College Information
  Division Information
  Distance Learning
  Contact Information
  Administration
  Faculty
  Staff
  Board of Trustees
  4-year College – On-Campus Programs at a Glance
  My Portfolio
HELP
2013-2014 Saint Joseph’s College Online [Archived Catalog]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MK 305 - Consumer Behavior

In this course we will study the various factors influencing consumer behavior as a means of predicting response to a product or service and as a critical step in developing a successful marketing plan, in so doing we will assess purchases we made in the past, purchases we are considering today and the factors that drive the consumer’s decisions.

Credits: 3


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)