Jan 15, 2025  
2012-2013 Undergraduate Catalog 
    
2012-2013 Undergraduate Catalog [Archived Catalog]

Add to Portfolio (opens a new window)

MK 301 - Integrated Marketing Communications


Credits: (4 credits)

Introduces the student to the development and use of advertising strategies for both products and services. Explores the full range of print and broadcast media along with the role of collateral materials.

Prerequisite/Corequisite
Prerequisite: MK 201.



Add to Portfolio (opens a new window)