Jan 15, 2025  
2012-2013 Undergraduate Catalog 
    
2012-2013 Undergraduate Catalog [Archived Catalog]

Add to Portfolio (opens a new window)

MK 201 - Introduction to Marketing


Credits: (4 credits)

Emphasizes basic decision-making tools and analytic processes by the marketing manager including: product policy and new product development, distribution and channel systems, personal selling and mass selling techniques, pricing, promotion, and marketing program implementation.



Add to Portfolio (opens a new window)