Apr 22, 2018  
2017-2018 Saint Joseph's College Online 
    
2017-2018 Saint Joseph’s College Online
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MK 500 - Strategic Marketing


This course will require students to integrate strategy with marketing and apply a systems-thinking approach to the development of a brand that aligns with organizational strategy and core ideology.  Significant focus will be placed on sustainability and innovation, as well as the impact of dynamic environments and hypercompetitive markets.

Prerequisites & Notes
none

Assignment Overview
Assignments: 10 Week Course 

Interactivity: Discussion Board

Final Assessment:  Final Project 

Course Learning Objectives
Upon completion of this course, you should be able to do the following: 

  • Assess the risk involved in creating a brand image and the consequences of gaps between ideals and reality.
  • Consider the consequences and side-effects of strategic choices.
  • Evaluate marketing plans through multiple lenses, including a variety of stakeholders, including customers, complementors, employees, and government.
  • Apply a case study methodology to solving business problems through written submissions and in-class or online dialogue.
  • Engage in civil discourse through challenge, defense, and respectful disagreement.
  • Apply marketing concepts and theories to real world situations through classroom dialogue or online forum participation.
  • Develop marketing plans consistent with sustainability and informed by conscious capitalism with its ethos of balancing the interests of people, profit, and planet.
  • Complete a semester project involving creation of a marketing or branding plan that applies concepts and theories through an integrative approach.


Credits: 3 credits



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