Aug 18, 2018  
2017-2018 Saint Joseph's College Online 
2017-2018 Saint Joseph’s College Online [Archived Catalog]

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MK 201 - Introduction to Marketing

Emphasizes basic decision-making tools and analytic processes by the marketing manager including: product policy and new product development, distribution and channel systems, personal selling and mass selling techniques, pricing, promotion, and marketing program implementation.

Assignment Overview
Assignments: 5 Units

Interactivity: None

Final Assessment: Final Project

Course Learning Objectives
Upon completion of this course, you should be able to do the following:

  • Provide an introduction and exposure to, and an understanding of, the marketing concept.
  • Develop an ability to analyze and assess an organization and its products and services.
  • Develop awareness and a practical knowledge of the marketing mix, especially as evidenced within your own company or organization, and as utilized by your company’s/organization’s senior management.
  • Gain a working familiarity with the terminology, objectives, and issues that concern and impact marketing in the twenty-first century.
  • Demonstrate decision-making abilities as you bring a product and/or service to market via a marketing plan.
  • Demonstrate strategic thinking relative to marketing decisions.
  • Describe essential principles of consumer behavior in relation to marketing.
  • Perform a competitive analysis.
  • Assess your own company’s ability to effectively market itself.

Credits: 3

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