The page uses Browser Access Keys to help with keyboard navigation. Click to learn moreSkip to Navigation

Different browsers use different keystrokes to activate accesskey shortcuts. Please reference the following list to use access keys on your system.

Alt and the accesskey, for Internet Explorer on Windows
Shift and Alt and the accesskey, for Firefox on Windows
Shift and Esc and the accesskey, for Windows or Mac
Ctrl and the accesskey, for the following browsers on a Mac: Internet Explorer 5.2, Safari 1.2, Firefox, Mozilla, Netscape 6+.

We use the following access keys on our gateway

n Skip to Navigation
k Accesskeys description
h Help

    Saint Joseph's College: Online Programs
  Feb 25, 2018
2017-2018 Saint Joseph’s College Online
[Add to Portfolio]

MK 201 - Introduction to Marketing

Emphasizes basic decision-making tools and analytic processes by the marketing manager including: product policy and new product development, distribution and channel systems, personal selling and mass selling techniques, pricing, promotion, and marketing program implementation.

Assignment Overview
Assignments: 5 Units

Interactivity: None

Final Assessment: Final Project

Course Learning Objectives
Upon completion of this course, you should be able to do the following:

  • Provide an introduction and exposure to, and an understanding of, the marketing concept.
  • Develop an ability to analyze and assess an organization and its products and services.
  • Develop awareness and a practical knowledge of the marketing mix, especially as evidenced within your own company or organization, and as utilized by your company’s/organization’s senior management.
  • Gain a working familiarity with the terminology, objectives, and issues that concern and impact marketing in the twenty-first century.
  • Demonstrate decision-making abilities as you bring a product and/or service to market via a marketing plan.
  • Demonstrate strategic thinking relative to marketing decisions.
  • Describe essential principles of consumer behavior in relation to marketing.
  • Perform a competitive analysis.
  • Assess your own company’s ability to effectively market itself.

Credits: 3

[Add to Portfolio]