The page uses Browser Access Keys to help with keyboard navigation. Click to learn moreSkip to Navigation

Different browsers use different keystrokes to activate accesskey shortcuts. Please reference the following list to use access keys on your system.

Alt and the accesskey, for Internet Explorer on Windows
Shift and Alt and the accesskey, for Firefox on Windows
Shift and Esc and the accesskey, for Windows or Mac
Ctrl and the accesskey, for the following browsers on a Mac: Internet Explorer 5.2, Safari 1.2, Firefox, Mozilla, Netscape 6+.

We use the following access keys on our gateway

n Skip to Navigation
k Accesskeys description
h Help

    Saint Joseph's College: Online Programs
   
 
  Dec 14, 2017
 
 
    
2017-2018 Saint Joseph’s College Online
[Add to Portfolio]

IN 310 - International Marketing


This course has been designed to familiarize students with the international marketing process. The course exposes the student to the different sociocultural, economic and geopolitical environments in which global marketing strategies and programs are formulated and implemented; helps develop relevant management skills for planning and expanding activities in global markets; and gives students the opportunity for an in-depth analysis of one particular country focusing on the cultural implications of exporting a product to that country. 

Prerequisites & Notes
MK 201

Assignment Overview
  • Assignments:  5 Units
  • Interactivity: Discussion Board
  • Final:  Final Project


Course Learning Objectives
Upon completing this course, you should be able to do the following:

  • Apply key terms, definitions, and concepts used in marketing with a global perspective.
  • Compare and contrast the value of developing a global awareness vs. a local perspective in marketing.
  • Assess market opportunities used by multi-national companies (MNC) in a global market.
  • Evaluate different cultural, legal and political environments shaping international trade.
  • Examine various strategic marketing tactics used by MNCs.
  • Analyze local market characteristics that affect advertising and promotion of products on a global scale.
  • Illustrate the impact of global and regional influences on products and services for consumers and businesses.
  • Apply basic marketing-oriented strategies on the international level.
  • Create innovative market entry strategies suitable on a global scale.
  • Explain the differences in negotiating with partners from different countries.
  • Develop an effective international marketing plan for use in global markets.


Credits: 3



[Add to Portfolio]