Sep 19, 2019
IN 310 - International Marketing
This course has been designed to familiarize students with the international marketing process. The course exposes the student to the different sociocultural, economic and geopolitical environments in which global marketing strategies and programs are formulated and implemented; helps develop relevant management skills for planning and expanding activities in global markets; and gives students the opportunity for an in-depth analysis of one particular country focusing on the cultural implications of exporting a product to that country.
Prerequisites & Notes
- Assignments: 5 Units
- Interactivity: Discussion Board
- Final: Final Project
Course Learning Objectives
Upon completing this course, you should be able to do the following:
- Apply key terms, definitions, and concepts used in marketing with a global perspective.
- Compare and contrast the value of developing a global awareness vs. a local perspective in marketing.
- Assess market opportunities used by multi-national companies (MNC) in a global market.
- Evaluate different cultural, legal and political environments shaping international trade.
- Examine various strategic marketing tactics used by MNCs.
- Analyze local market characteristics that affect advertising and promotion of products on a global scale.
- Illustrate the impact of global and regional influences on products and services for consumers and businesses.
- Apply basic marketing-oriented strategies on the international level.
- Create innovative market entry strategies suitable on a global scale.
- Explain the differences in negotiating with partners from different countries.
- Develop an effective international marketing plan for use in global markets.
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