May 21, 2024  
2018 - 2019 Saint Joseph’s College Online Catalog 
2018 - 2019 Saint Joseph’s College Online Catalog [Archived Catalog]

Business Administration (BSBA): Sales & Marketing Management Major

The Bachelor of Science in Business Administration (BSBA) with a Sales and Marketing Major provides numerous opportunities to develop practical knowledge and experience in contemporary business marketing needs and strategies.  The degree meets the needs of those who wish to become effective managers of people, projects, or their own business. The curriculum has been developed by professionals with both business and academic expertise. Courses require students to apply what they have learned to a work setting and thus are able to immediately test their personal and professional skills. The program’s goal is to ensure that the graduate will have acquired those sound analytical skills that are necessary to become an effective manager in either public or private institutions.

The program outcomes for the Bachelor of Science in Business Administration, Sales and Marketing major include the abilities to:

  • Apply theory to practice utilizing the exciting technologies of a globally connected marketplace.
  • Acquire various bodies of knowledge and competencies within specific areas of study or individual fields.
  • Demonstrate critical writing, thinking, calculating, and communication proficiencies.
  • Acquire broad areas of human knowledge to develop intellectual capacity and deepen insight within general fields of study.
  • Understand the foundation of ethical and professional standards including those specific to a field of study.
  • Develop a foundation for lifelong learning.
  • Obtain credential or degree needed to advance or enter professional career in the field of management.


Students enrolled in the program must earn 128 semester-hour credits, 25% of which must be completed through Saint Joseph’s College.

Students may transfer up to 21 general electives and 9 business electives for a total of 30 possible credits transferred.

Business courses consist of 63 credits, with 13 business core courses (39 semester-hour credits); 5 required major core courses (15 semester-hour credits); 3 business elective courses (9 semester-hour credits)

About the Curriculum

The program includes a core curriculum that provides a sound foundation for your degree in business administration. The major courses have been carefully chosen and developed to ensure students have ample opportunitiy to learn about this particular discipline within the domain of business.  Drawing from the catalog, the Business Electives provide students with additional opportunity to hone their program of study to their particular interests. See the list of possibilities at the bottom of the page.

Master of Accountancy

Especially for those with serious goals of becoming a licensed CPA, the BSBA with an Accounting major can accelerate your progress.  The Accounting major requirements include all of the undergraduate prerequisite courses required for admission into the Master of Accountancy program.

With successful completion of undergraduate preparatory *prerequisite coursework, students who elect to take two courses in each of the five ten week terms of the graduate program can complete the program in one year!

*It is highly recommended that students wishing to pursue a graduate degree in accounting choose AC312-Federal Taxation as a business elective to fulfill the prerequisite requirements not satisfied through the Accounting Major Requirements.

Students should determine their state’s accounting coursework requirements to choose appropriate electives.

Learn more about the Master of Accountancy


General Education Requirements 2017

Beginning July 1, 2017, new general education requirements (listed below) become effective for online, undergraduate students at Saint Joseph’s College.  The college’s general education curriculum is a set of courses that reflect the college’s vision of what it means to be an educated person.  It is the heart of our baccalaureate education, and provides the grounding for the student’s major course of study. The core curriculum supports key parts of the college’s mission: to encourage students to explore widely the arts and sciences while they also prepare to lead ethical and meaningful lives and to enhance students’ awareness of human dignity and the meaning of life.  Moreover, the general education curriculum supports several of SJC’s Institutional Learning Outcomes.  Specifically:

  • Identify and apply the ethical and moral dimensions of their particular field of study;
  • Demonstrate effective communication skills in both written and oral formats;
  • Engage in responsible citizenship, social justice, and environmental stewardship;
  • Demonstrate critical thinking skills and the ability to analyze and evaluate information from diverse sources and perspectives.

The new requirements consist of four learning themes: Foundations for College Level Thinking, The Human Condition and Human Story, Nature & Society, and Art, Creativity, and Self-Knowledge.  The online general education requirements are aligned with the on-campus core.  Note: Some academic programs have minor variations in general education requirements. Please talk to your Advisor or Admissions Counselor for more information.  



General Education Requirements (42 credits)

Foundations for College Level Thinking (3 courses)

The Human Condition and the Human Story (6 courses)

Nature and Society (3 courses)

Art, Creativity, and Self-Knowledge (2 courses)

Business Core Requirements

(General Business Administration Degree:  54 semester-hour credits, inclusive of 15 credits of business electives)

(Business Administration Degree with Major:  63 semester-hour credits, inclusive of 9 credits of business electives)

Sales & Marketing Management Major

(15 semester-hour credits)

5 required major core courses plus 3 business elective courses


Required Sales & Marketing Management Core Courses:  Credits / Units:  15

Business Electives

15 Credits (general degree option)

9 Credits (major option)

Students may choose from any of the course offerings pertaining to business described in the catalog.  Business elective course options are not limited to, but can include additional courses pertaining to the major.  See list of suggested electives below.


  • Students considering the Master of Accountancy Fast Track should review program prerequisite requirements and waiver options to determine their business elective choices.
  • Students seeking CPA licensure should determine their state’s accounting coursework requirement to choose appropriate electives.