Jul 20, 2024  
2016-2017 Saint Joseph’s College Online 
2016-2017 Saint Joseph’s College Online [Archived Catalog]

Business Administration (BSBA): Sales & Marketing Management Major

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The Bachelor of Science in Business Administration (BSBA) with a Sales and Marketing Major provides numerous opportunities to develop practical knowledge and experience in contemporary business marketing needs and strategies.  The degree meets the needs of those who wish to become effective managers of people, projects, or their own business. The curriculum has been developed by professionals with both business and academic expertise. Courses require students to apply what they have learned to a work setting and thus are able to immediately test their personal and professional skills. The program’s goal is to ensure that the graduate will have acquired those sound analytical skills that are necessary to become an effective manager in either public or private institutions.

The program outcomes for the Bachelor of Science in Business Administration, Sales and Marketing major include the abilities to:

  • Apply theory to practice utilizing the exciting technologies of a globally connected marketplace.
  • Acquire various bodies of knowledge and competencies within specific areas of study or individual fields.
  • Demonstrate critical writing, thinking, calculating, and communication proficiencies.
  • Acquire broad areas of human knowledge to develop intellectual capacity and deepen insight within general fields of study.
  • Understand the foundation of ethical and professional standards including those specific to a field of study.
  • Develop a foundation for lifelong learning.
  • Obtain credential or degree needed to advance or enter professional career in the field of management.


Students enrolled in the program must earn 128 semester-hour credits, 25% of which must be completed through Saint Joseph’s College.

Students may transfer up to 21 general electives and 9 business electives for a total of 30 possible credits transferred.

Business courses consist of 63 credits, with 13 business core courses (39 semester-hour credits); 5 required major core courses (15 semester-hour credits); 3 business elective courses (9 semester-hour credits)

About the Curriculum

The program includes a core curriculum that provides a sound foundation for your degree in business administration. The major courses have been carefully chosen and developed to ensure students have ample opportunitiy to learn about this particular discipline within the domain of business.  Drawing from the catalog, the Business Electives provide students with additional opportunity to hone their program of study to their particular interests. See the list of possibilities at the bottom of the page.

Master of Accountancy / Master of Accountancy Fast Track

Sales and Marketing students with goals of becoming a licensed CPA, may pursue the Master of Accountancy program. The Business Core Requirements include most of the undergraduate prerequiste courses (total of 15 credits) required for admission into the Master of Accountancy program.  *AC312 - Federal Tax can be takien as a business elective to complete the prerequisites.

Students may be eligible to pursue our Master of Accountancy Fast Track to accelerate their progress. With successful completion of undergraduate *prerequisite coursework students can fast track into our graduate program with waivers for up to two courses in the Master of Accountancy program.  **Completion of Intermediate Accounting I and II with at least a “B” waives the requirement to take the two equivalent graduate accounting courses (AC500 and AC510; 6 semester-hour credits), thus providing a Fast Track into the Master’s degree.  With waivers, students who elect to take two courses in each of the five ten week terms of the graduate program can complete the program in one year!

Learn more about the Master of Accountancy   and the Master of Accountancy Fast Track  .

Accounting Fast Track Requirements

*It is highly recommended that students wishing to pursue a graduate degree in accounting choose AC312-Federal Taxation as a business elective to fulfill the prerequisite requirements not satisfied through the Core Business Requirements. 

**SJC Students wishing to pursue the Master of Accountancy Fast Track will need to choose AC310-Intermediate Accounting 1 and AC311-Intermediate Accounting II to qualify for the waivers.

It is also recommended that students should determine their state’s accounting coursework requirements to choose appropriate electives.


General Education Requirements, BSBA

General Education Requirements

(45 semester-hour credits)

English Composition 6 credits
Social Science 6 credits
Science 6 credits
History 6 credits
Philosophy 3 credits
Theology 3 credits
Ethics (PH 210) 3 credits
Mathematics 3 credits
Statistics (MA 205) 3 credits


6 credits (to include selections from the arts, literature,
foreign languages, philosophy, theology or history)


General Elective Courses

Additional courses (electives) to complete the required 128 semester-hour credits may be selected from any of the course offerings described in the catalog.

Business Core Requirements

(General Business Administration Degree:  54 semester-hour credits, inclusive of 15 credits of business electives)

(Business Administration Degree with Major:  63 semester-hour credits, inclusive of 9 credits of business electives)

Sales & Marketing Management Major

(15 semester-hour credits)

5 required major core courses plus 3 business elective courses


Required Sales & Marketing Management Core Courses:  Credits / Units:  15

Business Electives

15 Credits (general degree option)

9 Credits (major option)

Students may choose from any of the course offerings pertaining to business described in the catalog.  Business elective course options are not limited to, but can include additional courses pertaining to the major.  See list of suggested electives below.


  • Students considering the Master of Accountancy Fast Track should review program prerequisite requirements and waiver options to determine their business elective choices.
  • Students seeking CPA licensure should determine their state’s accounting coursework requirement to choose appropriate electives.

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