Dec 21, 2024  
2006-2007 Undergraduate Catalog 
    
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2006-2007 Undergraduate Catalog [Archived Catalog]

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MK 401 - Marketing Management

Credits: (4 credits)

Presents an in-depth study of marketing principles, plans and programs enabling students to make effective decisions for all or part of an organization’s marketing efforts. Text readings and case studies expose students to a broad range of marketing problems large and small, profit and nonprofit, in retail, wholesale and manufacturing business.

Prerequisite/Corequisite
Prerequisite: MK 302.


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