Dec 21, 2024  
2006-2007 Undergraduate Catalog 
    
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2006-2007 Undergraduate Catalog [Archived Catalog]

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MK 305 - Consumer Behavior

Credits: (4 credits)

Studies the process of consumer decision making. Studies the consumer as an individual (motivation, personality, lifestyle), perception, learning, attitudes and cultural and social influences (family, social class, culture). Emphasizes use of research and theory in developing marketing strategies.

Prerequisite/Corequisite
Prerequisite: MK 201.


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