Dec 30, 2024  
2006-2007 Undergraduate Catalog 
    
2006-2007 Undergraduate Catalog [Archived Catalog]

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MK 301 - Advertising


Credits: (4 credits)

Introduces the student to the development and use of advertising strategies for both products and services. Explores the full range of print and broadcast media along with the role of collateral materials.

Prerequisite/Corequisite
Prerequisite: MK 201.



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