Dec 30, 2024  
2006-2007 Undergraduate Catalog 
    
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2006-2007 Undergraduate Catalog [Archived Catalog]

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MK 201 - Introduction to Marketing

Credits: (4 credits)

Emphasizes basic decision-making tools and analytic processes by the marketing manager including: product policy and new product development, distribution and channel systems, personal selling and mass selling techniques, pricing, promotion, and marketing program implementation.


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