Dec 30, 2024  
2006-2007 Undergraduate Catalog 
    
  Catalog Home
  General Information
  Contact Information
  Admission
  Tuition and Fees
  Financial Aid
  Academic Information
  Departments and Programs
  Programs
  Courses
  College Policies & Procedures
  Academic Resources
  Online Programs
  Request Information
  My Portfolio
HELP
2006-2007 Undergraduate Catalog [Archived Catalog]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

IN 310 - International Marketing

Credits: (4 credits)

Course is designed to familiarize students with the international marketing process. The course exposes the student to the different sociocultural, economic, and geopolitical environments in which global marketing strategies and programs are formulated and implemented; helps develop relevant management skills for planning and expanding activities in global markets; and gives students the possibility of an in-depth analysis of one particular country focusing on the cultural implications of exporting a product to that country.

Prerequisite/Corequisite
Prerequisite: MK 201.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)