Jul 02, 2025  
2025-2026 Undergraduate Catalog 
    
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2025-2026 Undergraduate Catalog
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BA 325 - Brand Management

Credits: 4

Explores branding and brand management through lectures and a practical, hands-on approach. You will understand what at the consumer level will improve managerial decision-making with respect to brands ad what they represent.  The aim is to make these concepts relevant for any type of organization (public, private, sports-related, etc.)

Prerequisite/Corequisite
MK 201

Learning Outcomes
Upon completion of this course, you should be able to do the following:

  • Compare and contrast the relative benefits of the different approaches to branding.
  • Evaluate approaches to brand management.
  • Apply legal, moral, and ethical dimensions of branding.
  • Analyze the brand journey from pre-purchase perceptions to post-purchase perceptions and behaviors.
  • Develop a personal definition of what branding represents.
  • Assess the value of brand equity.
  • Evaluate the moral, ethical, and values-driven aspects of a brand.
  • Create and develop a brand.
  • Manage a brand’s identity.



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