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2022-2023 Online College Catalog [Archived Catalog]

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HA 454 - Strategic Planning in Healthcare Organizations

This course will provide you with the basic elements of a strategic planning and implementation process.  It takes a step-by-step approach to outline a planning process that could be applied in a variety of health care settings.  The process is targeted at an organization-wide planning process, but many of the elements could be applied to a department or division within a larger organizational structure as long as the overall organization’s priorities and direction are considered.  A primary purpose of strategic planning is to create alignment throughout an organization. Strategic planning is not an event it is an ongoing approach to management.

HA 454 uses a series of templates to develop a mock strategic plan for a case study healthcare organization. The case study will be chosen by the individual student based on professional interests. 

Prerequisites & Notes
HA 205 or LTC 210

Assignment Overview
Weekly lessons and a final.

Course Learning Objectives
Upon completion of this course, you should be able to do the following:

  1. Define strategic planning.
  2. Identify benefits of strategic planning.
  3. Identify obstacles to successful strategic planning.
  4. Develop a strategic planning process for a case study healthcare organization.
  5. Explain the roles and responsibilities of stakeholder groups.
  6. Define and explain the elements of an effective mission statement
  7. Define and explain the elements of an effective vision statement
  8. For a case study healthcare organization, analyze how well the mission statement meets the definition of an effective statement.
  9. For a case study healthcare organization, analyze how well the vision statement meets the definition of an effective statement.
  10. For a case study healthcare organization, develop an appropriate service area description.
  11. For a case study healthcare organization, develop an external environmental assessment.
  12. Interpret results of external assessment to identify key findings. 
  13. For your case study healthcare organization (HCO), develop a competitor analysis.
  14. Interpret results to identify key findings.
  15. For a case study healthcare organization (HCO), develop an internal assessment.
  16. Interpret results to identify key findings.
  17. Develop a SWOT analysis for a case study healthcare organization (HCO).
  18. Develop critical / strategic issues for a case study HCO.
  19. Develop goal statements for a case study healthcare organization (HCO).
  20. Develop measures of success for a case study HCO.
  21. Develop objectives for a case study healthcare organization (HCO).
  22. Establish appropriate target dates to complete objectives for a case study HCO.
  23. Develop a plan to communicate strategic plan initiatives to each stakeholder group.
  24. Develop an action plan / implementation process for a case study healthcare organization.
  25. Develop presentation for a board of directors providing an update on strategic plan progress and outlining needed updates.


Credits: 3


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