Mar 29, 2024  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog [Archived Catalog]

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SE 305 - Sports and Recreation Marketing


Credits: (4 credits)

Examines the basic principles of marketing as they pertain to the sporting and recreation environment. Special emphasis will include promotion of sporting events, recreational activities and community involvement.

Learning Outcomes
Upon completion of this course, the student will be able to do the following: 

  1.   Compare and contrast the different types of entity involved in sports marketing;
  2.   Examine the dimensions of a sports brand and its consistency;
  3.   Identify the legal, moral, and ethical dimensions of sports-related marketing;
  4.   Integrate strategy with sports marketing in the context of teams and leagues;
  5.   Evaluate the different types of fans to sports entities;
  6.   Take part in group presentations related to branding and marketing sports or sports equipment;
  7.   Evaluate the importance of location in marketing sports teams;
  8.   Develop strategies to engage fans and deepen the loyalty relationship;
  9.   Evaluate the global dimensions of sports marketing;
  10.   Examine the relationships between sports-related entities and media, including paid and social media.




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