MK 500 - Strategic Marketing

Interactivity: Discussion Board

Final Assessment:  Final Project 

Course Learning Objectives
Upon completion of this course, you should be able to do the following: 

• Assess the risk involved in creating a brand image and the consequences of gaps between ideals and reality.
• Consider the consequences and side-effects of strategic choices.
• Evaluate marketing plans through multiple lenses, including a variety of stakeholders, including customers, complementors, employees, and government.
• Apply a case study methodology to solving business problems through written submissions and in-class or online dialogue.
• Engage in civil discourse through challenge, defense, and respectful disagreement.
• Apply marketing concepts and theories to real world situations through classroom dialogue or online forum participation.
• Develop marketing plans consistent with sustainability and informed by conscious capitalism with its ethos of balancing the interests of people, profit, and planet.
• Complete a semester project involving creation of a marketing or branding plan that applies concepts and theories through an integrative approach.