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Dec 26, 2024
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HA 454 - Strategic Planning in Healthcare Organizations (effective 3/1/2017) This course will provide you with the basic elements of a strategic planning and implementation process. It takes a step-by-step approach to outline a planning process that could be applied in a variety of health care settings. The process is targeted at an organization-wide planning process, but many of the elements could be applied to a department or division within a larger organizational structure as long as the overall organization’s priorities and direction are considered. A primary purpose of strategic planning is to create alignment throughout an organization. Strategic planning is not an event it is an ongoing approach to management.
HA 454 uses a series of templates to develop a mock strategic plan for a case study healthcare organization. The case study will be chosen by the individual student based on professional interests.
Prerequisites & Notes HA 205 or LTC 210
Assignment Overview Term-based with 12 weekly lessons and a final
Course Learning Objectives Upon completion of this course, you should be able to do the following:
- Define strategic planning.
- Identify benefits of strategic planning.
- Identify obstacles to successful strategic planning.
- Develop a strategic planning process for a case study healthcare organization.
- Explain the roles and responsibilities of stakeholder groups.
- Define and explain the elements of an effective mission statement
- Define and explain the elements of an effective vision statement
- For a case study healthcare organization, analyze how well the mission statement meets the definition of an effective statement.
- For a case study healthcare organization, analyze how well the vision statement meets the definition of an effective statement.
- For a case study healthcare organization, develop an appropriate service area description.
- For a case study healthcare organization, develop an external environmental assessment.
- Interpret results of external assessment to identify key findings.
- For your case study healthcare organization (HCO), develop a competitor analysis.
- Interpret results to identify key findings.
- For a case study healthcare organization (HCO), develop an internal assessment.
- Interpret results to identify key findings.
- Develop a SWOT analysis for a case study healthcare organization (HCO).
- Develop critical / strategic issues for a case study HCO.
- Develop goal statements for a case study healthcare organization (HCO).
- Develop measures of success for a case study HCO.
- Develop objectives for a case study healthcare organization (HCO).
- Establish appropriate target dates to complete objectives for a case study HCO.
- Develop a plan to communicate strategic plan initiatives to each stakeholder group.
- Develop an action plan / implementation process for a case study healthcare organization.
- Develop presentation for a board of directors providing an update on strategic plan progress and outlining needed updates.
Credits: 3
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