Nov 22, 2024  
2019-2020 Undergraduate Catalog 
    
  Catalog Home
  Academic Calendar
  General Information
  Admissions
  Tuition and Fees
  Financial Aid
  Academic Information
  Core Curriculum
  College Policies & Procedures
  Departments and Programs
  Programs
  Courses
  Academic Resources
  College Home Website
  Contact Information
  Consumer Grievance Policy
  Online Programs
  My Portfolio
HELP
2019-2020 Undergraduate Catalog [Archived Catalog]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

CO 207 - Public Relations I

Credits: (4 credits)

In this course, students learn the basics of journalism and public relations writing for print and online publications. Students learn the differences between the informative approach of journalism and the persuasive approach of public relations.  The course also deals with contemporary ethical issues and professional “best practices.”

Learning Outcomes
Upon completion of the course students will be able to:

  •     Create factual and persuasive reports for print and online media
  •     Understand the philosophical differences between journalism, public relations, and       

             advertising

  •     Manage an organization’s formal and informal connections to its stakeholders and publics
  •     Select the best modern communications tools to produce and distribute content



Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)