Nov 21, 2024  
2018 - 2019 Undergraduate Catalog 
    
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2018 - 2019 Undergraduate Catalog [Archived Catalog]

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MK 500 - Strategic Marketing

Credits: (3 credits)

This graduate level course will require students to integrate strategy with marketing and apply a systems-thinking approach to the development of a brand that aligns with organizational strategy and core ideology.  Significant focus will be placed on sustainability and innovation, as well as the impact of dynamic environments and hypercompetitive markets.

Notes
Junior and senior students only with approval.

Offered in both classroom and online formats. See schedules for current offerings.

Students must earn a “B” or better in this class or it will have to be repeated and this may delay a student’s ability to move forward in the program.


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