HA 605 - Healthcare Marketing

Assignments: 12 weekly assignments

Interactivity: Weekly live session

 

Course Learning Objectives
Upon completion of this course, you should be able to do the following:

•  Define what marketing means in a health care context including what characteristics distinguish a Marketing-driven organization.
• Differentiate strategic planning, business planning and marketing planning.
• Apply established marketing principles to a health care setting.
• Identify trends in the organization, delivery, and financing of health care services that are particularly market-sensitive.
• Explain factors that present special challenges when marketing a health care product or service.
• Develop a marketing plan for a health care organization.