Nov 23, 2024  
2014-2015 Undergraduate Catalog 
    
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2014-2015 Undergraduate Catalog [Archived Catalog]

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BA 325 - Brand Management

Credits: (4 credits)

Explores branding and brand management through lectures and a practical, hands-on approach. You will understand what at the consumer level will improve managerial decision-making with respect to brands ad what they represent.  The aim is to make these concepts relevant for any type of organization (public, private, sports-related, etc.)

Prerequisite/Corequisite
MK 201 - Intro to Marketing (required)

MK 301 - Integrated Marketing (preferred)


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