MK 401 - Marketing Management

• Assignments:  5 Units
• Interactivity: Discussion Boards
• Final Assessment: Final Project

• Define the key internal and external resources that are often part of the marketing management process and/or oversight.
• Identify the competition, customers, and the markets served and the role market analysis plays within an organization.
• Identify the buying behavior life-cycle for both business-to-consumer (B2C) purchases as well as business-to-business (B2B) purchases.
• Describe how market research reduces risk and improves decision making.
• Discuss effective ways to incorporate social media into your marketing strategy.
• Thoroughly understand the advertising and media plan and how to apply it in the real world.
• Identify the role public relations takes in an organization and how it can leverage a marketing plan.
• Evaluate the role emotions play when consumers make a buying decision.
• Examine the theory of the product life cycle (PLC).
• Apply communications theories to practical marketing situations.
• Evaluate what is considered a viable marketing metric when determining ROI vs. one that isn’t.
• Assess how to prepare budgets to ensure proper planning.
• Develop a marketing plan based on the SOSTAC® methodology and the cumulative knowledge and information gained in the course.