Nov 21, 2024  
2014-2015 Saint Joseph’s College Online 
    
  Catalog Home
  College Home Website
  Request Information
  Admissions
  Graduate Programs
  Graduate Policies
  Graduate Courses
  Undergraduate Programs
  Undergraduate Policies
  Undergraduate Courses
  Summer Programs
  Summer Courses 2015
  Summer Non-Credit Courses 2015
  Summer Tuition and Fees
  Policies and Procedures
  Consumer Grievance Policy
  Student Resources
  Tuition and Fees
  Textbook and Materials
  Graduation
  Brightspace Login
  ANGEL Login
  MyWebServices
  Distance Learning
  Contact Information
  Administration
  Faculty
  Staff
  Board of Trustees
  4-year College – On-Campus Programs at a Glance
  My Portfolio
HELP
2014-2015 Saint Joseph’s College Online [Archived Catalog]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MK 301 - Advertising

This course examines the role of advertising in the creation of brand value, using the communication platform to integrate and add value to brands, through clearer understanding and alignment of the target market, message, media and other components of the promotional mix.

Prerequisites & Notes
MK 201

Assignment Overview
  • Assignments: 5 Units
  • Interactivity: Discussion Board
  • Final Assessment: Final Project


Course Learning Objectives
Upon completion of this course, you should be able to do the following:

  • Describe the role of advertising as part of the marketing mix.
  • Explain the importance of target markets and segmentation in the development of advertising plans.
  • Demonstrate the ability to recognize the power of a brand and its equity.
  • Analyze traditional forms of advertising for messaging and effectiveness.
  • Evaluate the role of advertising and how it is evolving for major companies and brands.


Credits: 3


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)