Mar 18, 2026  
2013-2014 Undergraduate Catalog 
    
2013-2014 Undergraduate Catalog [Archived Catalog]

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MK 301 - Integrated Marketing Communications


Credits: (4 credits)

Introduces the student to the development and use of advertising strategies for both products and services. Explores the full range of print and broadcast media along with the role of collateral materials.

Prerequisite/Corequisite
Prerequisite: MK 201.



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