Nov 22, 2024  
2013-2014 Undergraduate Catalog 
    
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2013-2014 Undergraduate Catalog [Archived Catalog]

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BA 315 - E-Commerce

Credits: 4 credits

This course explores how the Internet revolutionized the buying and selling of goods and services in the marketplace.  Topics include:  Internet business models, electronic commerce infrastructure, identification of target markets, search engine optimization, and Internet promotion methods.  The course covers how a business can market its products using the Internet.  Students gain hands-on experience in creating a business and website.

Prerequisite/Corequisite
MK 201


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